Did you know you're sitting on a gold mine?
Your database of existing clients is just that! As an automotive
shop, you can greatly benefit from mailing a regular newsletter
to your customers. It's the perfect way to educate your customers
about the many services you offer and why they're so important.
It's also a great way to remind customers to come in for their
regular maintenance. Here
are some other great reasons to send out a shop newsletter.
make producing a regular shop newsletter easy and painless. It
starts with an in-depth interview with you so we learn about you
and your business. Then each issue is created with your shop in
mind. These aren't canned newsletters with your name thrown on.
Each one is custom crafted just for your shop! Right down to the
nameplate you pick the name for your newsletter and we create
a unique nameplate just for you.
With each issue, we do as much or as little of the writing as
you'd like. We know how to write articles that are easy to understand
and interesting to read. (Click here
for a PDF of our current Master
Topic Sheet. Use this to fax us your article choices.
We're always adding articles to our library so if you don't see
a particular topic, just let us know.)
If you want to feature customers in your newsletter, we'll interview
them by phone. To personalize your newsletter even more, you can
include up to three photographs in each issue at no additional
cost. Once we've completed your newsletter, our service doesn't
stop there. Check out our Mail Services
page for more details.
Ready to start?
Ask for a Newsletter Starter Kit. In it you'll find information
about our services, pricing, samples, and a master topic list.
Click here to request
your starter kit or call us at 727-443-5263.
your customers with your newsletter. Tell them about the importance
of regular preventative maintenance on their vehicle. Let them
know about the many services offered at your shop.
staff, announce additions of new equipment, and cover any office
news or policy.
customer success stories (testimonials). They serve as a written
form of word-of-mouth advertising — the best there is!
referrals of new business with a referral contest and/or including
a "care to share" card in your newsletter.
customers who haven't been in for awhile. Be sure you mail your
newsletter to everyone who has been in for service or repair over
the last two to three years.
your newsletter to stay in touch regularly with your customers.
If you don't communicate to them, your competitors will! Keep
your name in their minds with a quarterly mailing. Plus, by including
informative articles, you show your customers you care about more
than just their business — you care about them!